Founder
Pine 33°
President & Executive Advisor

Makeda Coleman.

Change Leadership · Organizational Change · Sales & Operational Effectiveness

Makeda Coleman, President and Executive Advisor of Pine 33° Partners
Financial Services & Tech Insider
  • — Information Systems Program Manager (Amgen)
  • — Strategy Consultant (Farmers Insurance)
  • — Chief of Staff (Farmers Insurance)
  • — Market Sales Executive (Farmers Insurance)
  • — WM Business Transformation Lead (Farmers Insurance)
  • — WM & RIA Sales Strategy Manager (Farmers Insurance)
  • — AVP Project Manager & Change Lead (Broadway Bank)
Industry Licenses
  • — FINRA Series 6
  • — FINRA Series 63
  • — FINRA Series 26
  • — Property & Casualty
  • — Life, Accident and Health
Professional Credentials
  • — Prosci® Certified Change Practitioner
  • — Lean Six Sigma Green Belt
  • — Kaizen Facilitator
( 01 )About Makeda

With more than two decades of leadership experience spanning banking, insurance, wealth management, and technology, Makeda Coleman helps organizations translate strategic vision into measurable business outcomes through a disciplined proprietary approach to change leadership, The Executive Anchor™.

Her approach is grounded in the belief that lasting transformation is achieved through sound strategy, integrating organizational psychology, behavioral adoption, and operational execution to strengthen leadership clarity, cohesion, and sustained business outcomes.

Unlike many consultants who learn the business from their clients, Makeda brings an insider perspective through first-hand industry experience — giving her practical insight into the regulatory, operational, and commercial environments in which financial institutions operate.

Known for bridging the gap between executive vision and frontline execution, her work enables clients to navigate complexity with confidence while creating cultures that are adaptable, resilient, and positioned for long-term growth.