Pine 33°Signal.
A collection of essays and field notes from Makeda’s journey to change leadership—lessons drawn from the boardroom, the field, and every seam in between.
The Best AI Strategy Isn't Built in a Boardroom
Why executive change leadership begins by listening to the people closest to the work.
The Classroom That Changed My Perspective on Change Leadership
I wasn't coaching agents. I was coaching people. That realization shaped how I think about adoption, leadership, and lasting change.
Technology Doesn't Resist Change. People Experience It Differently.
The same platform can land very differently across an organization. Adoption isn't driven by software—it's driven by people.
The Psychology of Adoption: Why Generational Differences Are Only Part of the Story
People adopt change through the lens of what has already made them successful. Understanding that psychology is a leadership challenge, not a generational one.
Business Is the Greatest Platform for Change
Business isn't simply where transformation happens. It's one of the greatest platforms for creating lasting change.
Breaking the Wealth Code: The Journey That Changed How I View Money
Wealth isn't a secret reserved for a select few. It's a process built on knowledge, discipline, and a willingness to keep learning.